With the popularity of social media, it’s impossible not to have your business out there, but it can be very difficult to stand out. Your audience scrolls through thousands of posts a day. How do you make yours pop?
Know your audience
When creating your social media post, you must first ask the question: who is this for? If the goal of your post is to get kids (ages 5-10) to sign up for your next Kids Fun Run, who are you writing your copy for? The parents! Write compelling content that inspires parents to register their children for this upcoming event.
Identify the best network
Not all social media platform are created equal. Each platform has a different audience that engages in a different way, and each platform favors different types of content. Once you know your audience, choose the best platform to reach them.
Know their media preference
Does your audience prefer photo? Video? Blogs? Infographics? Podcasts? Every business will have a different answer to this, and maybe you haven’t found yours yet. It’s always a great idea to try something new!
This can often be the hardest part. Creativity isn’t a switch that you can turn on whenever it’s convenient for you. Sometimes you need to dig for inspiration. Pay attention to what your competitors are doing online. How can what’s working for them, work for you?
Have a call to action
Every social media post should have a purpose—whether you’re directing people to your website, to comment below, or to vote on a photo. Invite your audience to interact with you in some way. Social media is all about engagement!
Have the imagery match the content
If your post is promoting an upcoming race, you don’t want the main photo to be of a lifeguard. The image or video is going to be what initially draws in your reader, then from there, they will go into reading your copy. Match the imagery with the text to create a smooth customer journey.